Company Brand Rewamp & Website Design
Company Brand Rewamp & Website Design
Overview
The company being an early-stage AI startup, struggled with failed pitches and lack of trust due to an absent brand identity and online presence. I identified this gap and led a complete rebrand—creating a distinct visual identity and a functional website.
Deliverable
Branding & VIsual Identity
Logo Creation
Website Design
Industry
Tech & AI
Logo Creation and Color Palatte
I designed a logo that embodies innovation, technology, and data-driven solutions. It reflects Neural Web's mission to revolutionize the tech industry with cutting-edge AI solutions while creating a strong, memorable visual identity that resonates with users.
Design Elements
Letter Integration
The integration of the letters "N" and "W" not only serves as a visual representation of the company's name but also signifies unity and cohesion in providing AI solutions.
The integration of the letters "N" and "W" not only serves as a visual representation of the company's name but also signifies unity and cohesion in providing AI solutions.
The integration of the letters "N" and "W" not only serves as a visual representation of the company's name but also signifies unity and cohesion in providing AI solutions.
The integration of the letters "N" and "W" not only serves as a visual representation of the company's name but also signifies unity and cohesion in providing AI solutions.
Neuron Representation
The inclusion of circular elements within the logo mimics the structure of neurons, reflecting the company's focus on artificial intelligence and neural networks.
The inclusion of circular elements within the logo mimics the structure of neurons, reflecting the company's focus on artificial intelligence and neural networks.
The inclusion of circular elements within the logo mimics the structure of neurons, reflecting the company's focus on artificial intelligence and neural networks.
The inclusion of circular elements within the logo mimics the structure of neurons, reflecting the company's focus on artificial intelligence and neural networks.
Primary Color Palette
Light Green Symbolizes growth, innovation, and freshness, reflecting the company's commitment to technological advancement.
Light Green Symbolizes growth, innovation, and freshness, reflecting the company's commitment to technological advancement.
Light Green Symbolizes growth, innovation, and freshness, reflecting the company's commitment to technological advancement.
Light Green Symbolizes growth, innovation, and freshness, reflecting the company's commitment to technological advancement.
Research & Strategy
Identifying Industry Standards
I researched how established AI companies present themselves online and analyzed their branding, messaging, and website structure to identify best practices.
I researched how established AI companies present themselves online and analyzed their branding, messaging, and website structure to identify best practices.
I researched how established AI companies present themselves online and analyzed their branding, messaging, and website structure to identify best practices.
I researched how established AI companies present themselves online and analyzed their branding, messaging, and website structure to identify best practices.
Understanding the Trust Gap
I asked the founders about what potential clients were hesitant about to work with Neural Web. Common thing that came up was lack of a professional brand online and website, making the company seem unreliable.
I asked the founders about what potential clients were hesitant about to work with Neural Web. Common thing that came up was lack of a professional brand online and website, making the company seem unreliable.
I asked the founders about what potential clients were hesitant about to work with Neural Web. Common thing that came up was lack of a professional brand online and website, making the company seem unreliable.
I asked the founders about what potential clients were hesitant about to work with Neural Web. Common thing that came up was lack of a professional brand online and website, making the company seem unreliable.
Brainstorming Neural Web’s Identity
Established core brand attributes with the CEO and decided to follow a modern, cutting-edge, and clean palette.
that reflected AI-driven innovation while maintaining clarity and approachability.
Established core brand attributes with the CEO and decided to follow a modern, cutting-edge, and clean palette.
that reflected AI-driven innovation while maintaining clarity and approachability.
Established core brand attributes with the CEO and decided to follow a modern, cutting-edge, and clean palette.
that reflected AI-driven innovation while maintaining clarity and approachability.
Established core brand attributes with the CEO and decided to follow a modern, cutting-edge, and clean palette.
that reflected AI-driven innovation while maintaining clarity and approachability.
Website Structure
Structuring the Website Page by Page
I designed an intuitive layout that clearly communicates company’s AI solutions by streamlined navigation to ensure potential clients could easily find key information.
I designed an intuitive layout that clearly communicates company’s AI solutions by streamlined navigation to ensure potential clients could easily find key information.
I designed an intuitive layout that clearly communicates company’s AI solutions by streamlined navigation to ensure potential clients could easily find key information.
I designed an intuitive layout that clearly communicates company’s AI solutions by streamlined navigation to ensure potential clients could easily find key information.
Scalability & Future-Proofing
I built a flexible design system that allows for easy updates as the company grows by ensured responsiveness across devices for a consistent experience. I also synced with our marketing lead to see how we can optimize SEO to improve visibility and client reach.
I built a flexible design system that allows for easy updates as the company grows by ensured responsiveness across devices for a consistent experience. I also synced with our marketing lead to see how we can optimize SEO to improve visibility and client reach.
I built a flexible design system that allows for easy updates as the company grows by ensured responsiveness across devices for a consistent experience. I also synced with our marketing lead to see how we can optimize SEO to improve visibility and client reach.
I built a flexible design system that allows for easy updates as the company grows by ensured responsiveness across devices for a consistent experience. I also synced with our marketing lead to see how we can optimize SEO to improve visibility and client reach.
Result
The new website launched recently, and while feedback is still coming in, the initial response has been positive
At industry conferences, founders received great feedback from potential investors and clients, who saw the rebrand as a strong credibility boost. We expect even greater impact as we work on the company's social media in the future and do better SEO.
At industry conferences, founders received great feedback from potential investors and clients, who saw the rebrand as a strong credibility boost. We expect even greater impact as we work on the company's social media in the future and do better SEO.
At industry conferences, founders received great feedback from potential investors and clients, who saw the rebrand as a strong credibility boost. We expect even greater impact as we work on the company's social media in the future and do better SEO.
At industry conferences, founders received great feedback from potential investors and clients, who saw the rebrand as a strong credibility boost. We expect even greater impact as we work on the company's social media in the future and do better SEO.
PORTFOLIO
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